Superior Quality

Nothing is so good that it cannot be made better.

At Toyota, we strive for constant improvement in everything we do. We call this principle 'kaizen', and it guides us in our pursuit of total quality. Every car is designed and engineered with the very highest standards of quality in mind.

As a result Toyota cars are among the most reliable on the market. This is confirmed by Toyota’s continuous strong performance in numerous independent customers’ surveys:

  • Prius ranked first in 2007 J.D. Power & Associates Customer Satisfaction surveys in France, Germany and U.K.
  • Toyota ranked first in J.D. Power’s German surveys for five consecutive years 2002-2006 in its segment for overall customer satisfaction. In 2007 Yaris, Prius and Corolla Verso were No.1 in their segments.
  • Consumer Reports magazine published in 2007 its list of the 39 most reliable car models on the market. 17 of those were Toyota models.
  • In recent years both the Avensis (2005) and the Yaris (2006) have been named the most reliable car of the year in ADAC surveys.
These qualities mean our cars spend less unscheduled time in the workshop and more time on the road, giving you a better return on your investment.