European presence
As a truly European player, Toyota understands your needs and is close at hand.
Toyota first began selling cars in Europe under an official distributor agreement in Europe in 1963. Since then, Toyota has grown into a truly European player, both geographically and in terms of market share.
Toyota believes in a policy of localising its vehicles and sales to meet the specific needs of Europe’s varied customers:
- 30 National Marketing and Sales Companies covering 56 European countries
- a network of 3300 sales outlets around Europe
- Design Development Centre (ED²) in France and Technical Centre for R&D in Belgium
- 9 manufacturing plants located throughout Europe
- 14 Parts Logistics Centres & 11 Vehicle Logistics Centres across Europe
- European sustainable retailer programme launched in 2008 (Flagship in La Rochelle France)
- +94,000 employees in Europe, both directly and through retailer channels
- Over €7 billion invested throughout Europe since 1990
- 781,157 cars sold in Europe in 2010
- Over 300,000 hybrid vehicles sold in Europe to date
- Two-thirds of Toyota cars sold in Europe are produced in Europe
- Auris HSD is exclusively designed for the European market and built in the UK
Related links
- Joining Europe A short history of Toyota in Europe.
